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How to be small and make money online

Beckett, Charlie (2007) How to be small and make money online. POLIS: journalism and society at the LSE (28 Mar 2007). Website.

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How can a tiny independent journalistic enterprise like Rick Waghorn’s Norwich City FC News site make money when it comes up against the big boys like the BBC? We are all familiar with the Long Tail theory, but can that really sustain small news businesses?

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2007 The Author(s)
Divisions: Media and Communications
Subjects: H Social Sciences > HB Economic Theory
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Sets: Departments > Media and Communications
Research centres and groups > POLIS
Date Deposited: 25 May 2017 12:03
Last Modified: 15 May 2021 23:23

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