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Making money online: Swedish style

Beckett, Charlie (2008) Making money online: Swedish style. POLIS: journalism and society at the LSE (16 May 2008). Website.

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Kristine Lowe has some interesting tales of how mainstream Swedish media is waking up to the profit potential of blogs. It’s an interesting mix of personality and niche market blogs effectively selling their unique user traffic. The commercial companies hope to sell advertising. More interestingly they are in interested in product placement or simply brand association.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2008 The Author(s)
Divisions: Media and Communications
Subjects: H Social Sciences > HB Economic Theory
J Political Science > JC Political theory
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Sets: Departments > Media and Communications
Research centres and groups > POLIS
Date Deposited: 23 May 2017 10:40
Last Modified: 20 Jun 2021 23:35

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