Academic opinion in 60 seconds? #LSEBrexitVote videos prove to be a powerful tool in a visual, time-poor world.

Gibson, Candy (2016) Academic opinion in 60 seconds? #LSEBrexitVote videos prove to be a powerful tool in a visual, time-poor world. Impact of Social Sciences Blog (04 Aug 2016). Website.

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Abstract

Is it possible to air serious academic opinion in less than 60 seconds and find a captive audience? Given the results of the #LSEBrexitVote video series project, Candy Gibson finds the answer is an unqualified ‘yes’. The widespread engagement with the videos reflects what many social media practitioners are saying: that videos are a powerful tool in a visual, time-poor world. On average, viewers watched 80 per cent of each video – double the benchmark time suggested by multimedia analysts.

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/impactofsocialsciences
Additional Information:	© 2016 The Author(s) CC BY 3.0
Divisions:	LSE
Subjects:	H Social Sciences > H Social Sciences (General)
Date Deposited:	23 Mar 2017 12:36
Last Modified:	15 Sep 2023 20:28
URI:	http://eprints.lse.ac.uk/id/eprint/70427

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