Items where Author is "Xie, Jinhong"

Article

Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Xie, Jinhong (2006) The impact of standards competition on consumers: effectiveness of product information and advertising formats. Journal of Marketing Research, 43 (2). pp. 224-236. ISSN 0022-2437