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Items where Author is "Xie, Jinhong"

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Chakravarti, Amitav and Xie, Jinhong (2006) The impact of standards competition on consumers: effectiveness of product information and advertising formats. Journal of Marketing Research, 43 (2). pp. 224-236. ISSN 0022-2437

This list was generated on Sun May 5 12:08:20 2024 BST.