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Viswanathan, Madhu, Mukherji, Prokriti, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Chandy, Rajesh
(2021)
The performance impact of core component outsourcing: insights from the LCD TV industry.
Journal of Marketing Research, 58 (4).
pp. 801-826.
ISSN 0022-2437
Viswanathan, Madhu, Narasimhan, Om ORCID: 0000-0001-8027-8800 and John, George
(2020)
Economic impact of category captaincy: an examination of assortments and prices.
Marketing Science, 40 (2).
0 - 0.
ISSN 0732-2399
Viswanathan, Madhu, Li, Xiaolin ORCID: 0000-0002-0261-823X, John, George and Narasimhan, Om
ORCID: 0000-0001-8027-8800
(2018)
Is cash king for sales compensation plans? Evidence from a large-scale field intervention.
Journal of Marketing Research, 55 (3).
pp. 368-381.
ISSN 0022-2437