Items where Author is "Viswanathan, Madhu"

Viswanathan, Madhu, Mukherji, Prokriti, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Chandy, Rajesh (2021) The performance impact of core component outsourcing: insights from the LCD TV industry. Journal of Marketing Research, 58 (4). pp. 801-826. ISSN 0022-2437

Viswanathan, Madhu, Narasimhan, Om ORCID: 0000-0001-8027-8800 and John, George (2020) Economic impact of category captaincy: an examination of assortments and prices. Marketing Science, 40 (2). 0 - 0. ISSN 0732-2399

Viswanathan, Madhu, Li, Xiaolin ORCID: 0000-0002-0261-823X, John, George and Narasimhan, Om ORCID: 0000-0001-8027-8800 (2018) Is cash king for sales compensation plans? Evidence from a large-scale field intervention. Journal of Marketing Research, 55 (3). pp. 368-381. ISSN 0022-2437