![]() | Up a level |
Kim, Hye-Young and Urminsky, Oleg (2018) Want to stick to your goals? think about “dissimilar” alternatives that you’ve forgone! In: Association for Consumer Research Conference, 2018-10-11 - 2018-10-14, Dallas, Dallas, United States.
Kim, Hye-Young and Urminsky, Oleg (2018) Want to stick to your goal? Think about dissimilar alternatives that you have foregone. In: Society for Consumer Psychology Winter Conference, 2018-02-16 - 2018-02-18, Dallas, Texas, Dallas, United States.