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Kim, Hye-Young 
ORCID: 0000-0003-3788-6135 and Urminsky, Oleg
(2018)
Want to stick to your goals? think about “dissimilar” alternatives that you’ve forgone!
In: Association for Consumer Research Conference, 2018-10-11 - 2018-10-14, Dallas, Dallas, United States, USA.
Kim, Hye-Young ORCID: 0000-0003-3788-6135 and Urminsky, Oleg
(2018)
Want to stick to your goal? Think about dissimilar alternatives that you have foregone.
In: Society for Consumer Psychology Winter Conference, 2018-02-16 - 2018-02-18, Dallas, Texas, Dallas, United States, USA.
