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Items where Author is "Rao, Vithala R."

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Article

Chintagunta, Pradeep K., Rao, Vithala R. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (1993) Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly. Managerial and Decision Economics, 14 (3). pp. 221-234. ISSN 1099-1468

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