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Chintagunta, Pradeep K., Rao, Vithala R. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(1993)
Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly.
Managerial and Decision Economics, 14 (3).
pp. 221-234.
ISSN 1099-1468