Items where Author is "Rajiv, Surendra"

Narasimhan, Om ORCID: 0000-0001-8027-8800, Rajiv, Surendra and Dutta, Shantanu (2006) Absorptive capacity in high-technology markets: the competitive advantage of the haves. Marketing Science, 25 (5). pp. 510-524. ISSN 0732-2399

Dutta, Shantanu, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Rajiv, Surendra (2005) Conceptualizing and measuring capabilities: methodology and empirical application. Strategic Management Journal, 26 (3). pp. 277-285. ISSN 0143-2095

Dutta, Shantanu, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Rajiv, Surendra (1999) Success in high-technology markets: is marketing capability critical? Marketing Science, 18 (4). pp. 547-568. ISSN 0732-2399