Items where Author is "Luna, David"

Article

Czellar, Sandor, Voyer, Benjamin G., Schwob, Alexandre and Luna, David (2009) Whence brand evaluations?: investigating the relevance of personal and extrapersonal associations in brand attitudes. Advances in Consumer Research, 36. pp. 681-682. ISSN 0098-9258

Czellar, Sandor, Luna, David, Voyer, Benjamin G. and Schwob, Alexandre (2008) How personal are consumer brand evaluations?: disentangling the role of personal and extrapersonal and extrapersonal associations in consumer judgments. Advances in Consumer Research, 35. p. 997. ISSN 0098-9258