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Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2006) Endogeneity and simultaneity in competitive pricing and advertising: a logit demand analysis. Journal of Business, 79 (9). pp. 2761-2787. ISSN 0021-9398
Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2004) Structural models of competition: a marketing strategy perspective. In: Moorman, Christine and Lehmann, Donald R., (eds.) Assessing Marketing Strategy Performance. Marketing Science Institute, Boston, United States of America. ISBN 9780965711449
Kadiyali, Vrinda, Chintagunta, Pradeep and Vilcassim, Naufel ORCID: 0000-0003-0192-8014 (2000) Manufacturer-retailer channel interactions and implications for channel power: an empirical investigation of pricing in a local market. Marketing Science, 19 (2). pp. 127-148. ISSN 0732-2399
Kadiyali, Vrinda, Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Chintagunta, Pradeep (1999) Product line extensions and competitive market interactions: an empirical analysis. Journal of Econometrics, 89 (1-2). pp. 339-363. ISSN 0304-4076
Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014, Kadiyali, Vrinda and Chintagunta, Pradeep K. (1999) Investigating dynamic multifirm market interactions in price and advertising. Management Science, 45 (4). pp. 499-518. ISSN 0025-1909
Kadiyali, Vrinda, Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Chintagunta, Pradeep K. (1996) Empirical analysis of competitive product line pricing decisions: lead, follow, or move together? Journal of Business, 69 (4). pp. 459-487. ISSN 0021-9398