Items where Author is "Grenville, Andrew"

Article

Chakravarti, Amitav, Grenville, Andrew, Morwitz, Vicki G, Tang, Jane and Ülkümen, Gülden (2013) Malleable conjoint partworths: how the breadth of response scales alters price sensitivity. Journal of Consumer Psychology, 23 (4). pp. 515-525. ISSN 1057-7408

Tang, Jane, Grenville, Andrew, Morwitz, Vicki G., Chakravarti, Amitav and Ülkümen, Gülden (2009) Influencing feature price tradeoff decisions in CBC experiments. Proceedings of the Sawtooth Software Conference 2009. pp. 247-284.