![]() | Up a level |
Chakravarti, Amitav ORCID: 0009-0001-1805-183X, Grenville, Andrew, Morwitz, Vicki G, Tang, Jane and Ülkümen, Gülden
(2013)
Malleable conjoint partworths: how the breadth of response scales alters price sensitivity.
Journal of Consumer Psychology, 23 (4).
pp. 515-525.
ISSN 1057-7408
Tang, Jane, Grenville, Andrew, Morwitz, Vicki G., Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Ülkümen, Gülden
(2009)
Influencing feature price tradeoff decisions in CBC experiments.
Proceedings of the Sawtooth Software Conference 2009.
pp. 247-284.