Items where Author is "Grenville, Andrew"

Chakravarti, Amitav ORCID: 0009-0001-1805-183X, Grenville, Andrew, Morwitz, Vicki G, Tang, Jane and Ülkümen, Gülden (2013) Malleable conjoint partworths: how the breadth of response scales alters price sensitivity. Journal of Consumer Psychology, 23 (4). pp. 515-525. ISSN 1057-7408

Tang, Jane, Grenville, Andrew, Morwitz, Vicki G., Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Ülkümen, Gülden (2009) Influencing feature price tradeoff decisions in CBC experiments. Proceedings of the Sawtooth Software Conference 2009. pp. 247-284.