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Anderson, Stephen J., Chintagunta, Pradeep and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2023)
Virtual collaboration technology and international business coaching: examining the impact on marketing strategies and sales.
Marketing Science, 43 (3).
637 - 672.
ISSN 0732-2399
Anderson, Stephen J., Chintagunta, Pradeep, Germann, Frank and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014
(2021)
Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda.
Journal of Marketing, 85 (3).
78 - 96.
ISSN 0022-2429
Kadiyali, Vrinda, Chintagunta, Pradeep and Vilcassim, Naufel ORCID: 0000-0003-0192-8014
(2000)
Manufacturer-retailer channel interactions and implications for channel power: an empirical investigation of pricing in a local market.
Marketing Science, 19 (2).
pp. 127-148.
ISSN 0732-2399
Kadiyali, Vrinda, Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 and Chintagunta, Pradeep
(1999)
Product line extensions and competitive market interactions: an empirical analysis.
Journal of Econometrics, 89 (1-2).
pp. 339-363.
ISSN 0304-4076