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Hassan, Magda, Prabhu, Jaideep, Chandy, Rajesh and Narasimhan, Om 
ORCID: 0000-0001-8027-8800
(2023)
When bulldozers loom: informal property rights and marketing practice innovation among emerging market microentrepreneurs.
Marketing Science, 42 (1).
137 - 165.
ISSN 0732-2399
Viswanathan, Madhu, Mukherji, Prokriti, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Chandy, Rajesh
(2021)
The performance impact of core component outsourcing: insights from the LCD TV industry.
Journal of Marketing Research, 58 (4).
pp. 801-826.
ISSN 0022-2437
Aboulnasr, Khaled, Narasimhan, Om ORCID: 0000-0001-8027-8800, Blair, Edward and Chandy, Rajesh
(2008)
Competitive response to radical product innovations.
Journal of Marketing, 72 (3).
pp. 94-110.
ISSN 0022-2429
Chandy, Rajesh, Hopstaken, Brigitte, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Prabhu, Jaideep
(2006)
From invention to innovation: conversion ability in product development.
Journal of Marketing Research, 43 (3).
pp. 494-508.
ISSN 0022-2437
