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Bolander, Willy, Plouffe, Christopher R., Cote, Joseph A. and Hochstein, Bryan (2017) Is the customer king? LSE Business Review (03 Feb 2017). Website.
Bolander, Willy and Satornino, Cinthia (2016) If you’re in sales, don’t build relationships only with customers. LSE Business Review (26 Jul 2016). Website.