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Aspara, Jaakko, Chakravarti, Amitav 
ORCID: 0009-0001-1805-183X and Hoffmann, Arvid O. I.
(2015)
Focal versus background goals in consumer financial decision-making: trading off financial returns for self-expression?
European Journal of Marketing, 49 (7/8).
1114 - 1138.
ISSN 0309-0566
Aspara, Jaakko and Chakravarti, Amitav ORCID: 0009-0001-1805-183X
(2015)
Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads.
European Journal of Marketing, 49 (5-6).
pp. 943-967.
ISSN 0309-0566
