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Items where Author is "Aspara, Jaakko"

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Article

Aspara, Jaakko and Chakravarti, Amitav and Hoffmann, Arvid O. I. (2015) Focal versus background goals in consumer financial decision-making. European Journal of Marketing, 49 (7/8). pp. 1114-1138. ISSN 0309-0566

Aspara, Jaakko and Chakravarti, Amitav (2015) Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads. European Journal of Marketing, 49 (5/6). pp. 943-967. ISSN 0309-0566

This list was generated on Sun Jan 20 09:53:29 2019 GMT.