Items where Author is "Aspara, Jaakko"

Aspara, Jaakko, Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Hoffmann, Arvid O. I. (2015) Focal versus background goals in consumer financial decision-making: trading off financial returns for self-expression? European Journal of Marketing, 49 (7/8). 1114 - 1138. ISSN 0309-0566

Aspara, Jaakko and Chakravarti, Amitav ORCID: 0009-0001-1805-183X (2015) Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads. European Journal of Marketing, 49 (5-6). pp. 943-967. ISSN 0309-0566