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Chakravarti, Amitav 
ORCID: 0009-0001-1805-183X, Grenville, Andrew, Morwitz, Vicki G, Tang, Jane and Ülkümen, Gülden
(2013)
Malleable conjoint partworths: how the breadth of response scales alters price sensitivity.
Journal of Consumer Psychology, 23 (4).
pp. 515-525.
ISSN 1057-7408
Ülkümen, Gülden, Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Morwitz, Vicki G.
(2010)
Categories create mind-sets: the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions.
Journal of Marketing Research, 47 (4).
pp. 659-671.
ISSN 0022-2437
Tang, Jane, Grenville, Andrew, Morwitz, Vicki G., Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Ülkümen, Gülden
(2009)
Influencing feature price tradeoff decisions in CBC experiments.
Proceedings of the Sawtooth Software Conference 2009.
pp. 247-284.
Chakravarti, Amitav ORCID: 0009-0001-1805-183X, Janiszewski, Chris and Ülkümen, Gülden
(2006)
The neglect of prescreening information.
Journal of Marketing Research, 43 (4).
pp. 642-653.
ISSN 0022-2437
