Items where Author is "Ülkümen, Gülden"

Chakravarti, Amitav ORCID: 0009-0001-1805-183X, Grenville, Andrew, Morwitz, Vicki G, Tang, Jane and Ülkümen, Gülden (2013) Malleable conjoint partworths: how the breadth of response scales alters price sensitivity. Journal of Consumer Psychology, 23 (4). pp. 515-525. ISSN 1057-7408

Ülkümen, Gülden, Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Morwitz, Vicki G. (2010) Categories create mind-sets: the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions. Journal of Marketing Research, 47 (4). pp. 659-671. ISSN 0022-2437

Tang, Jane, Grenville, Andrew, Morwitz, Vicki G., Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Ülkümen, Gülden (2009) Influencing feature price tradeoff decisions in CBC experiments. Proceedings of the Sawtooth Software Conference 2009. pp. 247-284.

Chakravarti, Amitav ORCID: 0009-0001-1805-183X, Janiszewski, Chris and Ülkümen, Gülden (2006) The neglect of prescreening information. Journal of Marketing Research, 43 (4). pp. 642-653. ISSN 0022-2437