The emergence of market research in the motion picture industry

Bakker, Gerben ORCID: 0000-0001-6109-0693 (2003) The emergence of market research in the motion picture industry. In: Godley, Andrew and Church, Roy A, (eds.) The Emergence of Modern Marketing. Routledge, London.

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Item Type:	Book Section
Additional Information:	© 2003 Routledge
Divisions:	LSE
Subjects:	V Naval Science > V Naval Science (General)
Date Deposited:	24 Sep 2008 14:01
Last Modified:	11 Sep 2025 00:37
URI:	http://eprints.lse.ac.uk/id/eprint/9017

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