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A quality certificate increases trust and donations to a charity

Adena, Maja and Harke, Julian (2017) A quality certificate increases trust and donations to a charity. LSE Business Review (08 Sep 2017). Website.

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Abstract

When donating to charities, people expect their money to be spent wisely. However, since donors are not the recipients of final goods and services, they cannot easily assess their quality. Given that large scandals involving charities are covered in press again and again (for example, Kids Company in UK in 2015, or Unicef in Germany in 2006), the reported trust in charities remains low in many countries.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2017 The Author(s)
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
Date Deposited: 18 Oct 2017 14:07
Last Modified: 14 Sep 2024 01:34
URI: http://eprints.lse.ac.uk/id/eprint/84801

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