Al-Ghazzi, Omar 
ORCID: 0000-0001-9905-409X and Kraidy, Marwan
(2013)
Turkey, the Middle East & the media| Neo-Ottoman cool 2: Turkish nation branding and Arabic-Language transnational broadcasting.
International Journal of Communication, 7.
pp. 2341-2360.
ISSN 1932-8036
Abstract
Ten years after the Justice and Development Party (AKP) came to power in Turkey in 2002, Turkish-Arab relations have dramatically improved. This rapprochement was largely based on Turkey’s engagement with Arab publics as part of a soft power–based policy conceived as neo-Ottomanism. Against the backdrop of the remarkable popularity of Turkish television dramas in the Arab world, this article focuses on Turkey’s transnational broadcasting and nation-branding efforts. Acknowledging the limits and challenges to soft power, it argues that the success of neo-Ottomanism has been based on the Turkish government’s use of multiple strategies of outreach through popular culture, rhetoric, and broadcasting to create a new Turkish nation brand of neo-Ottoman cool, articulated as at once more benign and more powerful. The conclusion discusses how the Arab uprisings have complicated Turkey’s charm offensive in the Arab world.
| Item Type: | Article |
|---|---|
| Official URL: | http://ijoc.org/ |
| Additional Information: | © 2013 The Authors © CC BY-NC-ND 3.0 |
| Divisions: | Media and Communications |
| Subjects: | P Language and Literature > PN Literature (General) > PN1990 Broadcasting |
| Date Deposited: | 10 Aug 2017 15:40 |
| Last Modified: | 14 Sep 2024 06:15 |
| URI: | http://eprints.lse.ac.uk/id/eprint/83735 |
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