The continuing lure of the mediated centre in times of deep mediatization: "Media events" and its enduring legacy

Couldry, Nick ORCID: 0000-0001-8233-3287 and Hepp, Andreas (2017) The continuing lure of the mediated centre in times of deep mediatization: "Media events" and its enduring legacy. Media, Culture and Society, 40 (1). pp. 114-117. ISSN 0163-4437

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Abstract

Dayan and Katz’s book “Media Events” was so crucial because it challenged the dominance of quantitative communications research focussed on measurable discrete ‘media effects’. But meanwhile new challenges have emerged which we called ‘deep mediatization’ – datafication, deeper fragmentation of the audience, and over the longerterm threats to the underlying economic viability of the large-scale integrated media producers that could put on ‘media events’. This makes it necessary to re-think the original definition of media events.

Item Type:	Article
Official URL:	http://journals.sagepub.com/home/mcsa
Additional Information:	© 2017 The Author
Divisions:	Media and Communications
Subjects:	P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited:	07 Aug 2017 10:03
Last Modified:	24 Oct 2024 21:39
URI:	http://eprints.lse.ac.uk/id/eprint/83717

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