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How the Liberal Democrats are using Facebook ads to court ‘remainers’

Tambini, Damian, Anstead, Nick ORCID: 0000-0002-1090-5271 and Magalhães, João Carlos (2017) How the Liberal Democrats are using Facebook ads to court ‘remainers’. Media Policy Blog (24 May 2017). Website.

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Abstract

It is evident from their manifesto that the Liberal Democrats want to appeal to “remain” voters. It is by looking at their Facebook ads, however, that we get a clearer idea of how their strategy on Brexit has been unfolding, an analysis by LSE researchers Damian Tambini, Nick Anstead and João Carlos Magalhães suggests. This post is the first in a series that will analyse data collected as part of a joint project recently launched by the LSE Media Policy Project and the “Who Targets Me” initiative. The new project will study political micro-targeting on the social media platform during the 2017 UK general election.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/mediapolicyproject/
Additional Information: © 2017 The Authors
Divisions: LSE
Media and Communications
Subjects: J Political Science > JN Political institutions (Europe) > JN101 Great Britain
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 22 Jun 2017 14:18
Last Modified: 11 Dec 2024 15:51
URI: http://eprints.lse.ac.uk/id/eprint/82073

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