Hatch, Mary Jo and Schultz, Majken (2017) How a beer found success with an authentic use of history. LSE Business Review (14 Mar 2017). Website.
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Abstract
History has a strong emotional appeal, inviting people to be part of something greater than themselves, write Mary Jo Hatch and Majken Schultz
| Item Type: | Online resource (Website) |
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| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2017 The Author(s) |
| Divisions: | LSE |
| Subjects: | D History General and Old World > D History (General) H Social Sciences > HF Commerce |
| Date Deposited: | 05 Jun 2017 11:57 |
| Last Modified: | 11 Dec 2024 15:46 |
| URI: | http://eprints.lse.ac.uk/id/eprint/79941 |
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