Lomas, Matt (2008) NME: rock music media dinosaur or breakthrough act? POLIS: journalism and society at the LSE (21 Mar 2008). Website.
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Abstract
When I was a student in the 1980s the New Musical Express was a lifestyle Bible that had earned our respect with its political/punk coverage in the late 70s. Now my thirteen year old devours it with even greater enthusiasm as he practices his indie pop riffs in his skinny black jeans. So has nothing changed as this music media legend celebrates over half a century of charting the charts? Of course, like every other bit of media it is under seige from the Internet and sales of the magazine have fallen. But it is also branching out online with social networking and broadcast plans. My son tells me that he knows that he can find stuff about bands via Myspace or YouTube and that he can watch endless music channels digitally. But he says he likes NME in its magazine form because it is ‘excellent’. He loves the writing and the ritual of its weekly delivery. There’s a lesson there for anyone defending a media brand in the digital age. Polis intern Matt Lomas has been looking at the prospects for the New Musical Express. Here’s his article.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/polis/ |
| Additional Information: | © 2008 The Author(s) |
| Divisions: | Media and Communications |
| Subjects: | M Music and Books on Music > M Music M Music and Books on Music > ML Literature of music P Language and Literature > PN Literature (General) > PN1990 Broadcasting |
| Date Deposited: | 23 May 2017 14:46 |
| Last Modified: | 14 Sep 2024 01:50 |
| URI: | http://eprints.lse.ac.uk/id/eprint/78502 |
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