Lau, Celine (2012) How China markets its national brand in the global power marketplace (guest blog). POLIS: journalism and society at the LSE (13 Mar 2012). Website.
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Abstract
China is spending billions on promoting itself across the globe but how successful is this strategy? Polis Intern Celine Lau reports on a talk by Professor Jian (Jay) Wang, Associate Professor at University of Southern California’s Annenberg School for Communication and Journalism, about China’s recent venture into building soft power through public diplomacy.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/polis/ |
| Additional Information: | © 2012 The Author(s) |
| Divisions: | LSE |
| Subjects: | H Social Sciences > HB Economic Theory J Political Science > JC Political theory J Political Science > JQ Political institutions Asia, Africa, Australia, Pacific |
| Date Deposited: | 16 May 2017 14:46 |
| Last Modified: | 10 Sep 2025 07:36 |
| URI: | http://eprints.lse.ac.uk/id/eprint/77301 |
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