How did Kony2012 go viral and should we copy it?

Beckett, Charlie (2012) How did Kony2012 go viral and should we copy it? POLIS: journalism and society at the LSE (20 Apr 2012). Website.

Preview

PDF Download (98kB) | Preview

• Publisher
• Author

Abstract

In this short draft extract from a much longer paper I argue that what made #Kony2012 go viral was not the slick content or the Invisible Children brand – it was its focus on networking as an end in itself.

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/polis/
Additional Information:	© 2012 The Author(s)
Divisions:	Media and Communications
Subjects:	J Political Science > JC Political theory P Language and Literature > PN Literature (General) > PN1990 Broadcasting T Technology > T Technology (General)
Date Deposited:	16 May 2017 14:09
Last Modified:	11 Dec 2024 13:07
URI:	http://eprints.lse.ac.uk/id/eprint/77275

Actions (login required)

View Item