Stolerman, William
(2014)
Startups for journalists: the news hub.
POLIS: journalism and society at the LSE
(09 Apr 2014).
Website.
Abstract
News Must Be Free Post by William Stolerman Imagine you’re launching a news platform. Imagine you’ve got the chance to design the platform from scratch. Imagine print had never existed. Imagine the digital age was the only one you’d ever known. Would you charge users for access? The answer should be ‘no’.The problem, as shown by Matter, a long-form journalism platform that raised nearly three times its funding goal on Kickstarter and had to drop its paywall last year, is that even if you’ve got plenty of vocal supporters for your theoretical paywall, turning that support into hard cash is extremely challenging. In fact, it’s nigh on impossible for a mainstream news platform to enter the market and charge for access, which means any new blood will (and should) be free. The next big thing in news isn’t going to be hiding behind a paywall.
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