Gulati, Saanya (2016) Political rebranding in the Global South: of technology tales and the Modi factor. South Asia @ LSE (17 Jun 2016). Website.
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Abstract
On 31 May Dr Joyojeet Pal, Assistant Professor of Information at University of Michigan, gave a talk at LSE, where he discussed Modi’s rise on social media as an important example on political brand management, and how his specific outreach strategies have evolved overtime. Here, Saanya Gulati explores the key themes raised in the discussion.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/southasia/ |
| Additional Information: | © 2016 The Author(s) |
| Divisions: | LSE |
| Subjects: | J Political Science > JC Political theory J Political Science > JQ Political institutions Asia, Africa, Australia, Pacific |
| Date Deposited: | 28 Apr 2017 10:01 |
| Last Modified: | 11 Dec 2024 15:18 |
| URI: | http://eprints.lse.ac.uk/id/eprint/74721 |
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