Gulati, Saanya (2016) Modiplomacy and the dynamics of diaspora engagement: the mass-marketing of Brand India. South Asia @ LSE (13 Jul 2016). Website.
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Abstract
Although Indian PM Narendra Modi’s electoral campaign has attracted endless analysis, his diaspora engagement remains relatively understudied. But Saanya Gulati writes that his speeches to Indians living abroad offer a useful case study on nation branding. She offers examples of how consistent messaging has been packaged for different audiences, and explores the rationale behind cultivating these audiences.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/southasia/ |
| Additional Information: | © 2016 The Author(s) |
| Divisions: | LSE |
| Subjects: | H Social Sciences > HB Economic Theory J Political Science > JC Political theory J Political Science > JQ Political institutions Asia, Africa, Australia, Pacific |
| Date Deposited: | 28 Apr 2017 09:24 |
| Last Modified: | 11 Dec 2024 15:18 |
| URI: | http://eprints.lse.ac.uk/id/eprint/74702 |
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