PR gone wrong: the backlash effect of window dressing

de Vries, Gerdien (2016) PR gone wrong: the backlash effect of window dressing. LSE Business Review (06 Oct 2016). Website.

Preview

PDF - Published Version Download (146kB) | Preview

• Publisher

Abstract

When firms overstate their qualities or obscure their not-so-good side, clients may turn their backs on them, writes Gerdien de Vries

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2016 The Author(s)
Divisions:	LSE
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HG Finance
Date Deposited:	24 Apr 2017 10:57
Last Modified:	14 Sep 2024 00:51
URI:	http://eprints.lse.ac.uk/id/eprint/74255

Actions (login required)

View Item