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Big data helps firms improve efficiency and customer relationships

Almalki, Hamed and Segarra, Laura (2016) Big data helps firms improve efficiency and customer relationships. LSE Business Review (19 Jul 2016). Website.

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Abstract

Laura Segarra and Hamed Almalki suggest steps for implementing big data capabilities

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2016 The Author(s)
Divisions: LSE
Subjects: H Social Sciences > HF Commerce
T Technology > T Technology (General)
Date Deposited: 21 Apr 2017 09:28
Last Modified: 15 Sep 2023 20:37
URI: http://eprints.lse.ac.uk/id/eprint/73982

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