Jones, Bethan (2015) Book review: celebrity capital: assessing the value of fame by Barrie Gunter. LSE Review of Books (12 Feb 2015). Website.
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Abstract
For readers interested in the ways that celebrities can be used to add value to products, brands or campaigns this book will be an interesting read. Readers from a more fan studies background, however, should bear in mind the author’s roots in psychology while reading, writes Bethan Jones.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/lsereviewofbooks/ |
| Additional Information: | © 2015 The Author(s) CC BY-NC-ND 2.0 |
| Divisions: | LSE |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HM Sociology |
| Date Deposited: | 20 Apr 2017 08:09 |
| Last Modified: | 11 Dec 2024 14:32 |
| URI: | http://eprints.lse.ac.uk/id/eprint/73752 |
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