Chakravarti, Amitav (2016) Hit-or-miss strategies may be the reason why products flop. LSE Business Review (03 May 2016). Website.
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Abstract
Insight on consumer sentiment helps explain best sellers and market flops, writes Amitav Chakravarti
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2016 The Author(s) |
| Divisions: | Management |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications H Social Sciences > HV Social pathology. Social and public welfare. Criminology |
| Date Deposited: | 12 Apr 2017 13:28 |
| Last Modified: | 15 Sep 2023 20:36 |
| URI: | http://eprints.lse.ac.uk/id/eprint/73666 |
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