Chakravarti, Amitav 
ORCID: 0009-0001-1805-183X
(2016)
Hit-or-miss strategies may be the reason why products flop.
LSE Business Review
(03 May 2016).
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Abstract
Insight on consumer sentiment helps explain best sellers and market flops, writes Amitav Chakravarti
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2016 The Author(s) |
| Divisions: | Management |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications H Social Sciences > HV Social pathology. Social and public welfare. Criminology |
| Date Deposited: | 12 Apr 2017 13:28 |
| Last Modified: | 11 Dec 2024 15:14 |
| URI: | http://eprints.lse.ac.uk/id/eprint/73666 |
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