A fun toy or a useful watch? How do people make purchasing decisions?

Chakravarti, Amitav ORCID: 0009-0001-1805-183X (2015) A fun toy or a useful watch? How do people make purchasing decisions? LSE Business Review (07 Dec 2015). Website.

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Abstract

When you add your possible choices to a wish list, you are more likely to choose pleasure over utility, writes Amitav Chakravarti

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2015 The Author(s)
Divisions:	Management
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Date Deposited:	10 Apr 2017 11:57
Last Modified:	11 Dec 2024 14:29
URI:	http://eprints.lse.ac.uk/id/eprint/73187

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