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‘The alternatives are worse’ – the message that unites EU referendum campaigners

Belling, Daniel (2016) ‘The alternatives are worse’ – the message that unites EU referendum campaigners. LSE Brexit (09 Jun 2016). Website.

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Abstract

Naturally the EU referendum campaigns differ greatly in how they target voters. However, the campaign leaflets all seem to be claiming that the “alternatives are worse”. Daniel Belling shows this with a sample analysis consisting of leaflets produced by eight campaigns supporting remain and leave, as well as the disputed leaflet by the UK Government.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/brexit/
Additional Information: © 2016 The Author(s)
Divisions: LSE
Subjects: J Political Science > JC Political theory
J Political Science > JN Political institutions (Europe)
J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Date Deposited: 10 Apr 2017 10:03
Last Modified: 15 Sep 2023 20:34
URI: http://eprints.lse.ac.uk/id/eprint/73127

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