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How can businesses measure social media influence to create value?

Polonski, Vyacheslav (2015) How can businesses measure social media influence to create value? LSE Business Review (08 Sep 2015). Website.

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Abstract

Only a carefully seeded stimulus can generate new demand for a product or service, argues Vyacheslav Polonski

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2015 The Author(s)
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Date Deposited: 07 Apr 2017 09:19
Last Modified: 15 Sep 2023 19:57
URI: http://eprints.lse.ac.uk/id/eprint/72908

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