Cassidy, Caroline
(2013)
Is it time to ban the term ‘dissemination’?
Impact of Social Sciences Blog
(19 Aug 2013).
Website.
Abstract
Research communications may be moving into a new era but the language used to describe these concepts in many cases has not. Caroline Cassidy points out the failings of the word ‘dissemination’ in supporting the far more nuanced process now necessary for effective and influential research uptake. Better language is needed to move beyond basic box-ticking to take advantage of these new opportunities.
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