Chintagunta, Pradeep K., Kadiyali, Vrinda and Vilcassim, Naufel J. 
ORCID: 0000-0003-0192-8014
(2004)
Structural models of competition: a marketing strategy perspective.
In: Moorman, Christine and Lehmann, Donald R., (eds.)
Assessing Marketing Strategy Performance.
Marketing Science Institute, Boston, United States of America.
ISBN 9780965711449
| Item Type: | Book Section |
|---|---|
| Official URL: | http://www.msi.org/ |
| Additional Information: | © 2004 Marketing Science Institute |
| Divisions: | Management |
| Subjects: | H Social Sciences > HF Commerce |
| Date Deposited: | 07 Feb 2017 13:53 |
| Last Modified: | 20 Dec 2024 00:17 |
| URI: | http://eprints.lse.ac.uk/id/eprint/69147 |
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