Gil, Ricard
(2014)
Internally produced games outperform those produced by outsourced developers in the U.S. video game industry.
LSE American Politics and Policy
(27 May 2014).
Website.
Abstract
In the last two decades video games have grown into a multibillion dollar industry, with titles and franchises that rival the film industry in terms of revenues. Ricard Gil takes a close look at how producing a game in-house, rather than via a developer, can increase games’ consumer performance. He argues that this stems from such ‘integrated’ games being perceived as being higher quality, and being distributed more strategically.
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