Book Review: branding the nation: the global business of national identity by Melissa Aronczyk

Jiménez-Martínez, César ORCID: 0000-0002-2921-0832 (2014) Book Review: branding the nation: the global business of national identity by Melissa Aronczyk. LSE Review of Books (05 Feb 2014). Website.

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Abstract

National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them “brand” their jurisdiction. Using the tools, techniques and expertise of commercial branding is believed to help nations articulate more coherent and cohesive identities, attract foreign capital, and maintain citizen loyalty. Branding the Nation examines case studies in twelve countries and has in-depth interviews with nation branding experts and their national clients. César Jiménez-Martínez believes this book offers an exhaustive critique of the phenomenon of nation branding in regards to national identity, globalisation and neoliberalism.

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/lsereviewofbooks/
Additional Information:	© 2014 The Author
Divisions:	LSE
Subjects:	J Political Science > JZ International relations
Date Deposited:	19 Mar 2014 15:27
Last Modified:	01 Apr 2024 07:53
URI:	http://eprints.lse.ac.uk/id/eprint/56157

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