Pack, Mark
(2013)
‘Does it scale?’ is the question that explains which political campaign technologies take-off.
Democratic Audit Blog
(16 Oct 2013).
Website.
Abstract
Politicians need to reach out to a large number of voters, but there are significant practical barriers to achieving this objective. In the latest post of our Democracy Online series Dr Mark Pack suggests that new technology offers new opportunities for engagement, but some forms do not necessarily address the time shortage inherent in any election campaign.
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