O’Neil, Glenn (2013) Evaluation of international and non-governmental organizations’ communication activities: a 15 year systematic review. Public Relations Review, 39 (5). pp. 572-574. ISSN 0363-8111
Full text not available from this repository.Abstract
This purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995-2010 based on a systematic review of available evaluation reports (N = 46) and guidelines (N = 9). Most evaluations were compliant with principle 1 (defining communication objectives), principle 2 (combining evaluation methods), principle 4 (focusing on outcomes) and principle 5 (evaluating for continued improvement). Compliance was least with principle 3 (using a rigorous design) and principle 6 (linking to organizational goals). Evaluation was found not to be integrated, adopted widely or rigorously in these organizations.
| Item Type: | Article |
|---|---|
| Official URL: | http://www.journals.elsevier.com/public-relations-... |
| Additional Information: | © 2013 The Author |
| Divisions: | Methodology |
| Subjects: | J Political Science > JF Political institutions (General) |
| Date Deposited: | 21 Aug 2013 07:16 |
| Last Modified: | 12 Dec 2024 00:25 |
| URI: | http://eprints.lse.ac.uk/id/eprint/51792 |
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