Cookies?
Library Header Image
LSE Research Online LSE Library Services

Converging perspectives in audience studies and digital literacies: youthful interpretations of an online genre

Das, Ranjana (2011) Converging perspectives in audience studies and digital literacies: youthful interpretations of an online genre. European Journal of Communication, 26 (4). pp. 343-360. ISSN 0267-3231

Full text not available from this repository.
Identification Number: 10.1177/0267323111423379

Abstract

Engaging with a set of ideas proposed in an article published in this journal in 2004, this article transposes concepts from one mediated condition to another, as it applies selected theories from audience reception studies to research on media and digital literacies. In approaching multi-method qualitative data from a project that researched youthful digital literacies on social networking sites, the article presents a discussion on anticipations of genre and modes of interpretative engagement. It is concluded that the text–reader framework of audience reception studies pushes the digital literacies discussion away from treating literacies as practical skills, encouraging a critical examination of people’s interpretative engagement with media texts. By doing this, the article also explores how concepts lying at the core of the reception studies repertoire need to be retained and revised in the age of the internet.

Item Type: Article
Official URL: http://ejc.sagepub.com/
Additional Information: © 2011 The Author
Divisions: Media and Communications
Subjects: H Social Sciences > HE Transportation and Communications
Date Deposited: 10 Feb 2012 11:53
Last Modified: 13 Sep 2024 23:10
URI: http://eprints.lse.ac.uk/id/eprint/41839

Actions (login required)

View Item View Item