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Researching developmental uses and formats of rural radio: A development broadcasting approach

Manyozo, Linje (2011) Researching developmental uses and formats of rural radio: A development broadcasting approach. Radio Journal, 8 (2). pp. 141-159. ISSN 1476-4504

Full text not available from this repository.
Identification Number: 10.1386/rjao.8.2.141_1

Abstract

How should scholars approach the study of the developmental uses of rural radio? What is the theoretical framework within which to locate the study of rural radio formats employed as development communication? To answer these questions, this brief critique develops a theoretical matrix to be used as an analytical framework for positioning any discussion of rural radio as a development communication pathway. Building on rural radio case studies from the world over, the discussion propounds three trajectories encompassing linear-external, shared-bottom up and self-bottom up approaches, which formulate a matrix for understanding the use of rural radio in development.

Item Type: Article
Official URL: http://www.intellectbooks.co.uk/
Additional Information: © 2011 Intellect
Divisions: Media and Communications
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Date Deposited: 08 Aug 2011 14:42
Last Modified: 15 Sep 2023 14:16
URI: http://eprints.lse.ac.uk/id/eprint/37763

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